Deeper thinking means clearer editing
Ernest Hemingway: “I rewrote the ending of Farewell to Arms, the last page of it, thirty-nine times before I was satisfied.”
Interviewer: “… What was it that stumped you?”
Hemingway: “Getting the words right.”
Rewriting and editing have something in common: getting the words right.
You want to avoid the right words spelled incorrectly, so texts need proofreading.
You want to get the structure right. This means your storyline, the content of your story and the structural elements need to be woven together seamlessly.
Unity of content and structure move your reader to your motivating conclusion so your reader is ready to buy your product or
“buy” your idea or your service.
That can make the difference between missing the sale and closing the sale.
Deeper thinking means clearer editing. Editing is more than proofreading.
Editing is about shaping a stronger message.
