Deeper thinking powers resonant writing
“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” ―
Resonant writing comes from deeper thinking about the customer, which means asking deeper questions about their needs and also about your aims.
Which means thinking deeply: What is this
product or service really about?
What’s the real difference to the competition?
Is there difference between what you think it means to customers and their interpretation?
Then it’s a question of getting the message across clearly, quickly, engagingly.
And then begins the process of expressing that obvious, inspiring insight that flows from it
The how and the where will follow.
Really good writing needs a lot of good thinking.
And that’s what you pay me for, along with the result of it.
