Great communication solutions seem obvious – after a long process getting to them. Often, intuition was there instantly, but doubt about the concept that arrives first takes hold. In a committee decision process, it’s easy to reject an initial idea that seems too simple; simple might seem too risky because it doesn’t seem sophisticated enough.
Yes, intuition can be wrong, but that strong gut feeling is worth following, because it can take you to the concept that will seem so obvious.
